Business Development
 - from getting attention to getting business

! online Marketing
! digital Sales
! Employer Branding



Our solutions to your business challenges
Trusted experts who provide answers and customized solutions for businesses - globally!









Our solutions to your business challenges
Trusted experts who provide answers and customized solutions for businesses - globally!









Marketing & Branding
Do you want qualified leads, extend your reach and generate more business online? We support you with concepts, strategies, and systems by applying e.g. LinkedIn & Sales Funnels.

Intrapreneurship
Develop the entrepreneurial spirit and ownership within your company. We help you with analysis and implementation using the resources your business already has in place. 
Customer Service and Follow Up
Two often neglected success factors within sales. We support you to create an outstanding customer service and convincing follow up system for your sales force.

Management and Employee Development
The backbone of your organization are efficient, effective, and motivated employees. We use scientific and proven methods for hiring, assessing, training and developing.

Marketing & Branding
Do you want qualified leads, extend your reach and generate more business online? We support you with concepts, strategies, and systems by applying e.g. LinkedIn.

Intrapreneurship
Develop the entrepreneurial spirit and ownership within your company. We help you with analysis and implementation using the resources your business already has in place. 
Customer Service and Follow Up
Two often neglected success factors within sales. We support you to create an outstanding customer service and convincing follow up system for your sales force.

Management and Employee Development
The backbone of your organization are efficient, effective, and motivated employees. We use scientific and proven methods for hiring, assessing, training and developing.

Why your business should focus on Marketing first!

Only companies that are (omni)present, are in the consumers (B2B/B2C) mind at the point of dicision

Our honest and true opinion: “Marketing is senior to almost all business activities”.

WHY?

Let's consider, how long it takes to actually make business, to buzz through the "noice" in the market place and to sell:

  • we are not alone out there: the media, corporations with big ad spend and Social Media distractions are in our way of communication directly with our customers
  • it takes time and a stategy to filter out the right target audience (online up to 30 contact points)
  • people and companies weight all options and check all references before making a decision 

That is why we strongly believe that it is up to a company to be in charge of what is found online about them.

We direct and guide our prospects, customers, partners and applicants the way WE want them to experience our company, products and services.

At MaL!sh we help you to develop a holistic strategy, develop plans and train you to:

 create your own Marketing & Branding

 combine offline and online tools, methods and techniques

 add digital Sales to your aquisition skills

Please click below to see our portfolio in detail!

Discover MaL!sh
Our consultancy services are based on our 10+ years of experience in the Food & Beverage industry and 4 years of running our own company in this unstable (business) environment. We have the insight knowledge on the challenges that our B2B customers are facing, and we are providing the solution which fits.
Check out our references, customers and industries - here on this webpage or on LinkedIn.
What do we mean by "Online" and what can you achieve?

Online

We have entered a digital age, where everyone - for both personal and business reasons - is constantly online.

This is the new "market place" for all companies to be present, to follow up with existing customers and to generate new business. We are specifically refering to:

  • Social Media*
  • Sales Funnels (specific landing pages with the aim to sell)
  • digital stages

* yes: Social Media is the most successful tool - for both B2B and B2C.
We work with LinkedIn as it has millions of users, is a network of qualified decision makers with buying power.

Results

Among the many positive effects such as marketing nearly for free, easy multiplication of message, networking posibilities...
... we can also pin it down to measurable results

 Selling online (or booking an appointment)

 recruiting on all levels (Employer Branding)

 getting measurable data and insights into the current audience (clicks, sales, subscriptions e.g. newsletter) 

A customer success story

Your success is our business

Our customer, an engineering and consulting company for telecommunications technology, systems technology and IT processes, hired us to get them ready for a big IT trade show. It was the first time for them to attend such an international event. We worked closely with executive management and engineers and provided sales strategies, follow up strategies and a marketing campaign.

In team workshops we developed the whole trade show appearance: booth, marketing material, give aways, follow-up system, defined goals and defined the target group. 

We introduced LinkedIn and set up the company page and strategy for it. They achieved follower growth of 40%, the CTR of company posts is 3,4% (which is above average), they reach 25 clicks per post. 

We are working regularly together with the customer on their marketing and social media. As a hidden champion in their industry, they want to grow internationally, and we support here with our international background and knowledge. 

The CEO says: “MaLish is one of our cornerstones in improving our marketing”.

Key facts:

  • Visibility for a hidden champion
  • LinkedIn Company page and strategy with great results
  • Sparring partner in marketing topics for the executive management 

Trusted by: our partners and networks

The International Leadership Initiative

Malish story
MaL!sh was founded in 2018 by Maike Benner and Lilli Rohde, two ex-corporate leaders from the Food & Beverage industry, with the aim to bundle efficiently
  • their corporate experience (people, figures, systems, Marketing, Sales & Customer Service)
  • their international experience (working, studying, living throughout Europe, North and South America, Arabic and Asian regions)
  • their academic knowlegde (7 business degree, 2 books written, 30+ published articles, lecturing and speaking on international symposiums)
into a consulting company that supports its customers with customised, implementable and hands-on solutions and empower their teams. MaL!sh is results-oriented and only works with implementable tools and systems.

"

We bring together all the creative mindset, business acumen, and industry insight needed to help transform our clients’ businesses. We imagine, create, and deliver solutions for the future of your business.

Maike Benner

"

MaL!sh specialises in Business Development, helping you generate online visibility and sales, gain access to state-of-the-art knowledge, train your people and generate success.
MaL!sh offers workshop, trainings, one-on-one Sessions, lecturers or a combination of both.
MaL!sh works on-site, remote or hybrid and travels to all destinations worldwide

"

Our consultancy services are based on our 10+ years of experience in the Food & Beverage industry. We have the insight knowledge on the challenges that our B2B customers are facing, and we are providing the solution which fits.

Lilli Rohde

"

MaL!sh built to serve
Enterprises
Leaders
Employees
Entrepreneurs
MaL!sh by the co-founder team Maike Benner & Lilli Rohde
Maike Benner

Business Strategist
Marketing & Branding Consultant
Start-up Coach

Lilli Rohde

Business Strategist
People & Management Consultant
Leadership Coach

Maike has both an academic and international business background which are her biggest assets when consulting companies, working with start-ups or during her volunteer work mentoring students.

Her mission is to share her knowledge and experience with customers and fast track their success without making them co-dependent.
 
Equipped with four academic degrees and unusual international experience (Egypt, Brazil) she is the expert for out-of-the-box-thinking and prides herself to provide her customers with implementable tools and systems around Marketing & Branding and Intrapreneurship.

Her corporate background is in Pricing and Controlling as well as project management for SAP based IT projects (blueprinting, implementing, training).

Change is the only constant!

Implementing, executing and improving have always been Lilli’s driver. Doing her Bachelor degree part-time and after work over four years, she used her 10+ years in the corporate world to develop from administrator, to team leader, to regional responsible, Product Manager and moved up the corporate ladder to Head of Regions Americas, NMEI to Global Key Account manager.

During this time in the Food & Beverage industry she managed international sales teams, implemented systems, tools and processes on a global scale.

Lilli´s strenght is to learn fast and do adapt dynamically to customer needs, while always questioning the status quo and looking for the most efficient solution. 

Her ability to motivate and encourage help her and others to go the extra mile for professional and personal success.

Be the captain of your life!

MaL!sh by the co-founder team Maike Benner & Lilli Rohde
Maike Benner

Business Strategist
Marketing & Branding Consultant
Start-up Coach

Maike has both an academic and international business background which are her biggest assets when consulting companies, working with start-ups or during her volunteer work mentoring students.

Her mission is to share her knowledge and experience with customers and fast track their success without making them co-dependent.
 
Equipped with four academic degrees and unusual international experience (Egypt, Brazil) she is the expert for out-of-the-box-thinking and prides herself to provide her customers with implementable tools and systems around Marketing & Branding and Intrapreneurship.

Her corporate background is in Pricing and Controlling as well as project management for SAP based IT projects (blueprinting, implementing, training).

Change is the only constant!

Lilli Rohde

Business Strategist
People & Management Consultant
Leadership Coach

Implementing, executing and improving have always been Lilli’s driver. Doing her Bachelor degree part-time and after work over four years, she used her 10+ years in the corporate world to develop from administrator, to team leader, to regional responsible, Product Manager and moved up the corporate ladder to Head of Regions Americas, NMEI to Global Key Account manager.

During this time in the Food & Beverage industry she managed international sales teams, implemented systems, tools and processes on a global scale.

Lilli´s strenght is to learn fast and do adapt dynamically to customer needs, while always questioning the status quo and looking for the most efficient solution. 

Her ability to motivate and encourage help her and others to go the extra mile for professional and personal success.

Be the captain of your life!

Team Development
You want your team(s) to be the best? You want your team(s) to excel? You want to have motivated and more productive team members? MaLish offers you a unique service to reach your goals.

Our concept is to spend some days with your teams in their work environment to understand your products and services, your (company) “language” and culture, your tools and systems and your team dynamics. Based on this we are creating the training concept customized to your demands.

This package is a holistic approach, ranging from a practical way of working, tools and systems to complex human dynamics. In workshops, sessions, seminars and trainings we tackle the day to day issues either at your company site or off-site. With this it is guaranteed that your teams will have the perfect tools and methods at hand to be able to execute immediately.
Team Building
Key of a successful team is to get the right people together, those that are empowering and motivating each other, have fun and excel at what they are doing which ultimately leads to the best results and profits. Personality tests, support within the recruiting process, team and process evaluation, (re-) structuring of existing processes and teams as well as onboarding support, are the elements MaLish is offering you in this segment.
Processes & Strategies
What is the fuel of your company? We are convinced that you’ll say processes and strategy. MaLish supports you on your business and strategy development, reviews your internal processes and structures. Our main goal is to make you more successful. Often it helps to have a neutral view on your internal process and implementation of easy changes can have the biggest impact.

In total, we have more than 15 years of experience in process and strategy optimization and implementation within different industries – we are here to make you successful fast.
Project Management
Virtually all tasks around us as individuals or in a company context are projects. Whether we formally or informally set them up as such, the challenges are the same. How to start, how to execute, how to assign the right people. However, projects or even programs are not that clear to grasp and are often neglected. This is where MaL!sh helps company projects to become more effective and efficient, at any stage of its life cycle. With our background in project management with regards to tools and systems, sales, product development & improvement and team structures we can bring this into your company.
MaLish also offers general project management training. This helps your team to get structure, organize themselves individually or in the team and to manage their tasks in “little” projects. With this “pre-project” training your teams are empowered to set up projects effectively.
Projects do not only need to be executed on time, in budget, in scope but also be communicated. One of the highest traps in any project is that after the major part of the work has been done, the implementation, training (if needed) and communication to all stakeholders gets neglected. We show you who to address and overcome this shortcoming.
Systems & Tools
Whether you work with a basic MS office solution or a sophisticated enterprise resource program (ERP) MaLish helps you to assess and align current systems and tool in your company. Sometimes efficiency training on current systems is sufficient, sometimes a structured ERP System is the solution for customer and employee satisfaction and for more efficiency and company profits. With an outsider’s view and experience from different companies and industries MaLish is your partner when you want to get your systems and tools to the next level.
Coaching
You have great human resources in your company and want to assure that they are developed to become great leaders in your company and society. People are the key source: to empower and to support their development is bringing you loyalty and motivation and enhanced performance on all levels. MaLish is a reliable partner when it comes to mentoring programs and support. Being a mentor is a possibility to give something of your knowledge to the next leading generation.

Malish brings the triple:

  • employee experience (from project mgt, leadership, worker, desk manager, etc)
  • employer view (building own empire plus consulting company owners)
  • intrapreneur spirit as this is how we built our company

What can we help you with?

Marketing & Branding

In today’s environment, Marketing and Branding requirements, technologies and possibilities constantly change. We help you not only to assess these trends and changes but also to implement them. One of the most important platforms for all Marketing and Branding activities in Business is LinkedIn, our absolute area of expertise.

Marketing & Branding

In today’s environment, Marketing and Branding requirements, technologies and possibilities constantly change. We help you not only to assess these trends and changes but also to implement them. One of the most important platforms for all Marketing and Branding activities in Business is LinkedIn, our absolute area of expertise.

Intrapreneurship

Business environments have always been fast pasted. The evolution of the internet and the worldwide pandemic have certainly added more velocity to it. In this ecosystem, businesses have to change fast, be innovative and quick in execution. While the external might change fast, companies are struggling internally to keep up with the speed of changes. Inflexible systems, tools and workforce are just a few examples. 

Many companies cannot and do not want to change the workforce but would love to instil in them more drive and dedication, more flexibility, a start-up mentality the so-called entrepreneurial spirit. In a company context, there is a word for it: intrapreneurship.

We help companies that want to implement or improve intrapreneurship and create motivation and ownership within their employees.

More on intrapreneurship in or latest article for the Business Fit Magazine

Intrapreneurship

Business environments have always been fast pasted. The evolution of the internet and the worldwide pandemic have certainly added more velocity to it. In this ecosystem, businesses have to change fast, be innovative and quick in execution. While the external might change fast, companies are struggling internally to keep up with the speed of changes. Inflexible systems, tools and workforce are just a few examples. 

Many companies cannot and do not want to change the workforce but would love to instil in them more drive and dedication, more flexibility, a start-up mentality the so-called entrepreneurial spirit. In a company context, there is a word for it: intrapreneurship.

We help companies that want to implement or improve intrapreneurship and create motivation and ownership within their employees.

More on intrapreneurship in or latest article for the Business Fit Magazine

Customer Service
& Follow Up

Why do many companies find it difficult to provide good customer service (CS) and why is customer service the best job in the world?
To put it simple: the better the customer service, the higher the customer satisfaction, the longer the customer loyalty, the higher the turnover and the better the company's image.

Did you know that 35-50% of all sales goes to the company that does the follow up first?
Follow up is the action that continues or completes a process or activity. Means you are doing activities which are necessary to get someone to become a client. Learn with our success proofed system to outperform your competition.

Customer Service & Follow Up

Why do many companies find it difficult to provide good customer service (CS) and why is customer service the best job in the world?
To put it simple: the better the customer service, the higher the customer satisfaction, the longer the customer loyalty, the higher the turnover and the better the company's image.

Did you know that 35-50% of all sales goes to the company that does the follow up first?
Follow up is the action that continues or completes a process or activity. Means you are doing activities which are necessary to get someone to become a client. Learn with our success proofed system to outperform your competition.

Management & Employee Development

The central objective of a great leader and manager of people is to touch your employees at their core, so they see and believe in your vision as enthusiastically as you. Organizations are only as good as the people within it, and these people must be hired, trained, coached, and promoted in the right way, with focused intent, so the organization can learn, improve, and grow.

Management & Employee Development

The central objective of a great leader and manager of people is to touch your employees at their core, so they see and believe in your vision as enthusiastically as you. Organizations are only as good as the people within it, and these people must be hired, trained, coached, and promoted in the right way, with focused intent, so the organization can learn, improve, and grow.

LinkedIn was designed for professional exchange of business content and for meaningful, value adding communication and networking.

We can help you:

  • build your personal profile
  • create a company page
  • build meaningful network connection
  • ​develop sales strategies
  • ​reach your ideal customer
  • ​​develop content plan 
  • and much more ...

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