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Growth & Market Development
We help companies clarify positioning, define strategic direction and create structured growth pathways.
Malish is a strategic business advisory firm supporting companies in structured growth, market development and international positioning.
We work with leadership teams who want clarity in direction, structure in execution and measurable progress in results.
Growth should not depend on coincidence.
It should be built on structure.
what we do
We provide strategic business consulting focused on:
- Business growth strategy
- Market development
- Commercial structure
- Organisational alignment
- International expansion readiness
- Our approach connects strategy with execution.
We do not deliver abstract concepts.
We design structured frameworks that can be implemented.
Our focus areas
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Commercial & Revenue Structure
We design systems that support predictable revenue development and transparent performance tracking.
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Organisational Alignment
Team and organization development!
We align leadership, processes and KPIs to ensure that growth is sustainable.
We align leadership, processes and KPIs to ensure that growth is sustainable.
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International Perspective
With German strategic precision and international business experience, we support companies operating across markets.
How we work
Our work combines analysis, structure and implementation.
Our methodology follows four clear steps:
1.Strategic Assessment
We analyse your current market position, commercial structure and growth dynamics.
2.Structured Growth Blueprint
We design a clear roadmap tailored to your business.
3.Implementation & Alignment
We work alongside leadership teams to implement systems and processes.
4.Performance Review & Optimisation
We establish measurable KPIs and decision clarity.
who we work with
We support:
- Growth-oriented SMEs
- Founder-led companies
- Internationally active businesses
- B2B service providers
- Technology-driven companies
Our ideal clients seek structured growth and strategic clarity.
MaL!sh
combines German strategic discipline with international advisory experience.
Wo are we?
- Business Strategists
- Serial - Entrepreneurs
- Sparring partners at eye level
What we do!
- Structured thinking
- Analytical clarity
- Commercial focus
- Implementation strength
- Clear communication
how do we work!
- in person, direct, with videos on demand
- online, hybrid, at your place
- national und international
We believe that sustainable growth requires both strategic depth and operational structure.
WHERE DOES OUR EXPERIENCE COME from?
- employed at the "corporate world": >15 years
- self-employed entrepreneurs
: > 8 years - as interim in companies: 2 years
What Is Strategic Business Advisory?
Strategic business advisory supports companies in aligning growth, market positioning and operational structure.
It creates clarity in direction, measurable performance systems and scalable organisational frameworks.
This ensures growth becomes structured, predictable and sustainable.
Frequently Asked Questions
What industries do you work with?
We primarily support technology companies, professional services and growth-stage SMEs across international markets.
Do you operate internationally?
Yes. We work with companies across Europe and support international market development.
Is your work strategy-only?
No. We combine strategy development with structured implementation support.
Who is your ideal client?
Leadership teams seeking clarity, structure and measurable growth systems.
SIf your company is ready to move from reactive growth to structured development, let’s start a strategic conversation.
Who is MaLish?
Founded in 2018 by Maike Benner and Lilli Rohde, MaL!sh stands not only for the first names of the two founders and managing directors, and an Arabic wisdom*, but above all for the success of our clients. In more than 8 years, we have been able to accompany more than 100 sole proprietorships and medium-sized companies in topics such as transformation of processes, structures, markets, customers, employees, as well as marketing & branding (focus on online marketing, social media, LinkedIn), sales (focus on digital sales and social selling) and HR topics such as employer branding, leadership, training & development and time management.
Read more about the company's vita in the course or click here
Maike Benner
CEO AND CO-FOUNDER
Maike is your competent contact person for the following topics
structures, processes, systems
Marketing, Branding, Sales
Maike has both an academicand also has an international business background, which is her greatest asset when advising companies, working with start-ups or mentoring students during her volunteer work.
Her mission is to share her knowledge and experience with clients and accelerate their success.Equipped with four academic degrees and unusual international experience (Egypt, Brazil), she is the expert in out-of-the-box thinking and prides herself in providing her clients with actionable tools and systems around marketing & branding and digital sales.
Her professional background comes from pricing and controlling, as well as project management for SAP-based IT projects (blueprinting, implementation, training).
Lilli Rohde
CEO AND CO-FOUNDER
Lilli is your competent contact person for the following topics
Team and organizational development
Management and Leadership Consulting
Implementing, executing and improving have always been Lilli's drive. While completing her Bachelor's degree part-time and after working for four years, she used her more than ten years in the corporate world to develop from administrator to team leader, to regionally responsible product manager, and climbed the career ladder to Head of Region Americas, NMEI to Global Key Account Manager.
During this time in the food and beverage industry, she led international sales teams and implemented systems, tools and processes on a global scale.
Lilli's strength is her ability to learn quickly and adapt dynamically to customer needs, always challenging the status quo and looking for the most efficient solution.
Her ability to motivate and encourage helps her and others go the extra mile for professional and personal success.
MaLIsh
OUR LETTERS STAND FOR....
Click on the letters and learn more!
M like Management ⬇️
Strategy consulting, interim management.
We work with our clients on a long-term basis and work closely with the management and the respective teams.
We work with our clients on a long-term basis and work closely with the management and the respective teams.
In 3 cases we were interim - i.e. transitional - for our clients as Head of Customer Service, VP Salesund COO tätig.
A like Attention ⬇️
Attention, reputation and visibility are the German terms for marketing & branding. We make sure of that:
- with a holistic and meaningful presence on social media,
- with impulses, speeches, key notes (public speaking),
- with strategic event participation or by hosting events, trade fairs, networking and customer events.
From this, we generate leads and customers in the long term.
- with a holistic and meaningful presence on social media,
- with impulses, speeches, key notes (public speaking),
- with strategic event participation or by hosting events, trade fairs, networking and customer events.
From this, we generate leads and customers in the long term.
L like Leadership⬇️
Leadership, change agents and the right mindset are essential for every company today.
We deliver the right impulses and solutions in the form of workshops, impulses and concrete teamwork.
Our measures are supported by our own online training platform - MaLIsh Campus.
We deliver the right impulses and solutions in the form of workshops, impulses and concrete teamwork.
Our measures are supported by our own online training platform - MaLIsh Campus.
I like Intrapreneurship⬇️
Intrapreneurship stands for the combination of the words intracorporate and entrepreneurship. It refers to employees who are able to pursue and implement their entrepreneurial ideas within a company.Here we support with our approach of business development, empowerment, mindset & leadership.
S like Sales⬇️
The fuel in the business is paying customers and returning clients.
In the online age, we help you digitally augment your sales process. We're not talking about bots or rationalizing away people here. Quite the opposite. Our strategy has your sales team as an integral part. We support lead generation through e.g. social media and significantly LinkedIn. We are experts in this field. Have a look for yourself and network with us on LinkedIn: Maike Benner & Lilli Rohde
H like Human Resources⬇️
Your most important asset is your employees. We support you with
- Training & Development of your employees (workshops, trainings, specific trainings e.g. on time management and LinkedIn
- and for new hires via social recruiting. We use the concept of employer branding and we have developed a unique method from it. Read more here.
MaL!sh Newsletter
Updates, news and information to help you improve your business and your career!
+100
satisfied customers
OUR SATISFIED CUSTOMERS
This represents only a small excerpt.
Feel free to stop by LinkedIn and check out our many recommendations.
Testimonials
Customers-Feedback
Here is an excerpt from our customer testimonials. You can find more recommendations on our LinkedIn profiles
How we work - remotely or on-site!
We see many advantages in remote collaboration with you and your teams. Especially in the area of social media, a remote way of working has proven to be very effective.
„Remote is the new normal”
- This applies to a large part of our consulting portfolio, which can be presented very well online - i.e. via video tools. Especially in the area of social media consulting and training, online has clear advantages.
YOUR ADVANTAGE FROM Remote
- you do not have to drive to us or pay for our travel.
- we use the time effectively and achieve the effect of 2 hours presence in 90 minutes online
- you can record the sessions or make screenshots at any time
We consult online / remote
- Individual sessions
- Coaching of (small) groups
- Trainings for departments/companies
on site
We are still happy to visit you on site or travel to your foreign branches around the globe.
WHEN WE WORK IN PERSON AND ON SITE?
The best experience we have with personal meetings is in the area of workshops. When we work out something together, or you with our support.
Who are our customers?
Strategy Consulting
Business
Start up & Take off
Individual company
Career & Business
Private persons
Our company history
October 2023
PRODUCT NEWS
The autumn will be hot with new products
We are back from the summer break and bring many new ideas with us, which we have packed directly into products for our customers.
Be excited and stop by our information events.
We have 5 new impulse presentations(check here)
- Timemanagement
- Social Media
- Digital sales
- Employer Branding
- Female Empowerment
and 3 new Gruppencourse (here for more info):
- LinkedIn in Team
- LinkedIn Alumni Community
- LinkedIn Live
20./21. September 2023
IT in September
Malish is ahead of the curve on digital, AI & metaverse
In September, exciting events around the topics of digitalization, being and staying human, and artificial intelligence are coming up.
- on 20.09. Malish will be present at the Digital X in Cologne
- on 21.09. the Inside SECaaS will take place in Frankfurt with a breakout room by Malish
19. September 2023
English networking in Frankfurt
Der BVMW FrankfurtRheinMain launches new event series with Malish
Treat yourself to a mix of networking and inspiration at the most charming business event in Frankfurt - Tea Time Talks! Moderated by Hanna Roy, Maike Benner, Lilli Rhode and Aileen Hiecke
14. Januar 2023
Company anniversary
MaLish celebrates its 5th anniversary
On 14.01.2023 MaLish celebrates its 5-year anniversary and looks back on 5 exciting and turbulent years. Especially the early years are remembered by the founders as hard but trend-setting. For the young company, the pandemic came at an inopportune time and it makes us all the more proud not only to have survived on the market after 10 years, but also to have advised over 100 customers.
You can read a personal assessment from us in our anniversary LinkedIn Live(e.g. storedon YouTubehere)
Q3 2022
Bulgaria
Employer Branding in Bulgaria
Maike receives the order to set up and implement a holistic employer branding concept. She uses a mix of online and offline marketing and event tools and travels personally to Sophia, Bulgaria, for business development.
Mai 2022
Further Internrational Expansion
MaLish wins its first customer in Malta
..and many more as a result of the good cooperation with BVMW Malta, EuroTax Consulting and Alfons Schwarte.
April 2022
Top female managers in the IT industry
Entry and advancement to the C-suite
Maike and Lilli bring their decades of professional experience to UNIBERG Gmbh (now AG) as Cief Operating Officer and Vice President Business Development and Sales.
MaLish continues to serve its customers online and as sidepreneur
Sept. 2021
Green- Technology
Lilli builds up the Customer Service
Lilli joins Enviria as Head of Customer Service.
The finalist of the Hessian Founder Award 2021 is an innovative start-up in the photovoltaic industry and benefits from Lilli's own start-up experience as a founder and 10 years in various roles at Döhler SE.
Mai 2020
Book publication despite pandemic
Time management - book authors
Maike and Lilli publish their first joint work. As founders, serial entrepreneurs, investors, mentors, and sidepreneurs, Maike and Lilli know what good time management means, and that's why they are publishing the book "Tatort Zeitmanagement - den Zeitdieben auf der Spur"
Januar 2019
Compagneur
Coaching for self-employed
With the word creation Compagneur (company = employee, neur = entrepreneur) Maike and Lilli realize the plan to finally offer a program for founders, those who want to become founders or those who want to make a career in the corporate world, which supports them in fulfilling their respective plans.
14. Oktober 2018
Grand Opening
Women Network
MaLish opens the first Global Woman Club in Frankfurt with over 100 participants, immediately gains 20 members and in 18 months achieves 50 paying members, 18 breakfast meetings, 1 after work, 3 major events - including hosting an award - and many international participations as a speaker.
14. Januar 2018
FOUNDING DAY
Foundation date
Maike and Lilli found their first company together.
.